Posted on May 30, 2018
Nearly all synagogues have a gift shop, yet we couldn’t find one example of a synagogue selling their merchandise online. Unrestricted by location or time of day, an online store allows your gift shop to generate revenue even when your in-person store is closed. Imagine selling your Judaica round-the-clock. Day and night! 24/7!
B&H, a major photo and video supplier based in NYC, famously turns their online store off every Friday at sundown.
While items may be placed in the customer’s shopping cart, if he or she tries to submit the order a message appears indicating when sales may once again be processed.
As a Hasidic owned and operated company, B & H’s decision to hold sales aligns with the Orthodox interpretation of foregoing all business transactions during Shabbos.
But, Jews observe the Sabbath in a multitude of ways. What’s right for B&H may not be for your congregation. Tradition and practice vary, but restricting the exchange of money on Shabbat crosses all denominational lines. Although adherence may vary on the individual level, all synagogue offices are officially closed for business.
Ultimately, it’s a decision that must be reached by the congregation and its clergy.
Our online stores run on WooCommerce, one of the most popular eCommerce platforms for WordPress websites. There is also a fantastic add-on available called WooStore Vacation. This tool allows you to turn your online store off for a certain period of time – a perfect solution for closing sales on Shabbat and other holidays. Our goal at Addicott Web is to help you modernize your synagogue in a way that works best for your congregation.
Be in touch and let us guide you through the process. We understand the needs of Jewish organizations and are here to help your community thrive online.