Having an outstanding synagogue website that your synagogue’s members actually want to visit takes a lot of work. A modern design helps, but the synagogue also needs a long-term strategy for how they’re going to get people to actually use the website. Here are some strategies to help synagogues accomplish that.
Why do I build all of my synagogue websites using Wordpress? Because it’s so easy to manage a website with, and because it’s such a flexible system to design and build a website with. For synagogues, the former is one of the most important selling points, especially since most synagogue websites are managed and updated by volunteers, and Wordpress is a system that volunteers of a non-technical background can easily learn.
For many synagogues, their preschool/early childhood center (ECC) is a main attraction that brings young families into the synagogue community and starts them on their path to synagogue membership. What many synagogues often do is include the preschool content within the main synagogue website, but is that really the best approach? Or would it be better if the preschool had its own separate website, one that better highlights what the preschool offers?
In the time since my original post 5 years ago, web design has changed considerably, particularly with the rise of responsive (mobile-friendly) design. Synagogue website designs also emphasize different things compared to back then, such as full-widths, large & dynamic photos, flat colors, clear calls-to-action, etc.
Why should synagogues not post event flyers as images on their websites? Event flyers are meant for print purposes only – a very different medium than the web. They just don’t work on synagogue websites – it’s an outdated practice that does more harm than good.
When it comes to choosing a payment gateway to handle the credit card processing, many people are often confused as to which gateway they should choose for use on the synagogue’s website. Here is an overview of some of the various options that synagogues can choose from.
In today’s day and Internet age, when so many people are used to accomplishing certain tasks online (especially younger generations), a synagogue’s website should offer the ability to accomplish some common tasks online – tasks that are common to life in the synagogue community. Here is my list of five tasks that an outstanding synagogue website should let people accomplish.
So when it comes to one of the more important aspects of modern synagogue life – financially supporting the synagogue through donations – why should a synagogue’s congregants not be able to do that online as well?
Who is primarily responsible for managing the synagogue’s website? Is it volunteers or laypeople, who are often passionate about technology and want to give their time by working on the website? Is it the professional staff, who are often over-burdened with other responsibilities? Is it an outside website firm altogether? Or is it some combination of all three?
I don’t believe that the need for a website and what it contains are dependent on the size of the synagogue. Synagogues need to view themselves as professional organizations running a professional website presence, and as such need to have a better way of assigning responsibility for it.