Best Practices for Promoting Events on Your Synagogue Website
Think of your homepage as akin to the cover of a book. Much like how an appealing cover entices a reader to start reading, your homepage serves to encourage website visitors to dive in for more information.
Why Event Flyers and Synagogue Homepages Don’t Mix
In their original printed form, these flyers were perfect. Bright text artfully positioned on top of engaging images that grab your congregants attention. But, when the same flyers are added to your homepage problems abound.
Synagogue Websites Shouldn’t Use Print Flyers as Images to Promote Events
Why should synagogues not post event flyers as images on their websites? Event flyers are meant for print purposes only – a very different medium than the web. They just don’t work on synagogue websites – it’s an outdated practice that does more harm than good.