Think of your website as akin to the role curbside appeal plays in selling a home. It doesn’t directly sell the house, but it encourages people to give the house a chance.
While we may have officially celebrated the new year three months ago, another kind of new year is upon us. As you’re busy making (or already breaking) your personal New Year resolutions for 2019, now is a great time to extend a little self-care to your synagogue’s website.
We took a look at how similar niches, in particular, Christian churches, use their websites as a marketing tool. What we discovered surprised us and we came away with new ideas as to how synagogues can build a better website.
Within seconds of landing on your homepage, visitors are making snap-judgment decisions about your congregation. Let’s make that first impression a good one by avoiding these 10 synagogue website mistakes.
Think of your homepage as akin to the cover of a book. Much like how an appealing cover entices a reader to start reading, your homepage serves to encourage website visitors to dive in for more information.
In their original printed form, these flyers were perfect. Bright text artfully positioned on top of engaging images that grab your congregants attention. But, when the same flyers are added to your homepage problems abound.
Recently we sat down with renowned author, educator and inspirational speaker, Dr. Ron Wolfson to discuss synagogue websites, the importance of storytelling and the downside to giving things away for free.
Unrestricted by location or time of day, an online store helps you generate additional revenue. As modern shopping habits increasingly value convenience over loyalty to a location, your synagogue store risks losing business and support. Getting started may feel daunting, but it’s easier than you think.
Let your website’s photos tell your story and support your mission. Getting high-quality photos can be a big challenge, but our three cost-effective strategies are here to make the question “how do I find photos for my synagogue website?” a bit easier to answer.
We are issuing a call, actually more like a plea, to all synagogues. It’s a simple request. Please remove all photos of empty sanctuaries from your website. Images of desolate sanctuaries feel lonely and well, empty – definitely not the image (no pun intended) that you are trying to convey.