Recently, we sat down Andrew J. Cohen, vice president for technology strategy and operations at Hillel International to discuss synagogue website security, why most passwords are not sufficient, and why hackers know more about you than you may think.
Flyers get lost, emails can be overlooked, and print mailings get recycled, but your website remains an accessible resource. Here’s how to get your website ready for the High Holidays.
As the trend towards website templates grows, one question – will the use of a template help or hurt a synagogue – keeps popping up. Are templates a good idea?
Think of your website as akin to the role curbside appeal plays in selling a home. It doesn’t directly sell the house, but it encourages people to give the house a chance.
While we may have officially celebrated the new year three months ago, another kind of new year is upon us. As you’re busy making (or already breaking) your personal New Year resolutions for 2019, now is a great time to extend a little self-care to your synagogue’s website.
We took a look at how similar niches, in particular, Christian churches, use their websites as a marketing tool. What we discovered surprised us and we came away with new ideas as to how synagogues can build a better website.
Within seconds of landing on your homepage, visitors are making snap-judgment decisions about your congregation. Let’s make that first impression a good one by avoiding these 10 synagogue website mistakes.
Think of your homepage as akin to the cover of a book. Much like how an appealing cover entices a reader to start reading, your homepage serves to encourage website visitors to dive in for more information.
In their original printed form, these flyers were perfect. Bright text artfully positioned on top of engaging images that grab your congregants attention. But, when the same flyers are added to your homepage problems abound.
Recently we sat down with renowned author, educator and inspirational speaker, Dr. Ron Wolfson to discuss synagogue websites, the importance of storytelling and the downside to giving things away for free.